IS YOUR BRAND SEXY?

Why aren't more people buying your premier product or luxury item?

They don't know why they should. You have to SPELL it out for them.
TESLA is spelled S.E.X.Y

People don't want to burn a lot of mental calories figuring out why they should give you a lot of money in exchange for your great product or service.

Give them clues and clarity. But most importantly–give them aspirational identity.

The latest episode on the StoryBrand Marketing Made Simple Podcast spells out how to use this critical piece of the #StoryBrand framework to win clients/ customers. Is the aspirational identity for your premium product clear?

ACTION: Do you want to brainstorm Aspirational Identity with a StoryBrand Certified Guide. Message me to get your message on-point so customers confidently choose you!