THE STORY FRAMEWORK
Welcome to the Story - Framework to build an awesome website that wows your customers. Each section highlights an important part of their story. It’s important to be clear and not too clever with your message. Remember-they are the hero and you are the guide. This page is all about them and their journey through dangers untold to success beyond their imagination. If you have any questions, please email me at robmattox@me.com I am here to obsess about your success! Rob Mattox
(YOUR HOME PAGE WON’T HAVE THIS INTRODUCTION SECTION.)
HERO SECTION
PROBLEM SECTION
SOLUTION SECTION
THEY MEET YOU SECTION
HOW THEY WIN SECTION
SUCCESS SECTION
PROMISE SECTION
FOOTER
HERO SECTION
Put a picture of a happy customer using your product. (This is the header section “above the fold”).
Tell them what you do.
Tell them how to get it.
Tell how this makes their life better.
THE PROBLEM SECTION
Define the problem the customer is experiencing.
Agitate the problem but don’t add guilt or shame.
THE SOLUTION SECTION
Give 3 benefits of solving the problem with your product.
THEY MEET YOU SECTION
Identify with their frustration and communicate empathy.
Share your proven knowledge, experience. What makes you capable of solving the problem.
TELL THEM HOW THEY WIN SECTION
Give them 2 action steps to take to get your product or service. This is the “Buy Now” section or the “Make an appointment” section.
Tell them how they just won.
Example: Binax Covid test- Test, Know, Go. (Buy and take the test. You’ll know within minutes. You can go out and have fun confident you won’t get anyone sick.)
SHOW THEM SUCCESS SECTION
Post testimonials of how your product or service changed their life.
Tell the the bad stuff they avoided.
Give them more reasons why they just made the best decision of their life.
PROMISE SECTION
Tell them how you love solving their problem.
Make a promise you can keep.
Invite them to build the community. (product/ service appropriate).
THE FOOTER SECTION
This is where you put all the links to everything else on your website.